This is a question that products, services and marketing people are asking every day.
Speaking as a Baby Boomer, I think the first thing you need to realize is that Boomers don’t think we are old! We are educated, experienced, healthy, well read and travelled. We view the world that our parents built and like all things in our life to be beautiful, simple and accessible.
The one thing we want more than anything is Peace & Calm in our home, work and family as we have spent most of our lives chasing the elusive dream of “I’ll be HAPPY when I …”
As we get older and have time to reflect, we realize that those were only visions to sell products and a lifestyle the media (TV & Magazines) fed us since the time we were children and it was our babysitter.
So Marketers listen up > If you want to ‘Sell to us’ follow these 5 tips:
- Be Honest & Transparent in your dealings. (We are loyal consumers – think Levi Jeans, Club Med, Lego…)
- Don’t be pushy. (We do our research before we buy.)
- Don’t treat us like we don’t understand technology. (We were there when it was created! I remember when ‘the computer’ filled an entire floor of a building and now what you have in your hand is far more powerful!)
- Make our lives
EASIER not more complicated with ‘New GADGETS‘. (Remember most of the ‘time-saving gadgets’ were invented by us!) - Talk ‘to us’ not ‘at us’ and treat us with the Respect we Deserve and in turn, we will make your lives much easier by sharing our wants, needs and experience so you don’t have to go through what we have.
One Forbes marketing writer put it this way:
[Baby boomers] want to be out on their own, in a more luxurious place… They are actively looking for newly constructed homes where they can continue to pursue an active lifestyle surrounded by the latest amenities.
So if you are a Baby Boomer and agree with this… please add your comments below.
As an ‘Age in Place -Resort Style‘ Expert, I am looking for products and services that help my clients feel safe and secure in a ‘Holiday at Home‘ space that is calm, colourful & inspiring space.
Till next post,
Surround yourself with Lightness, Love & Laughter!
Shine Brighter!
Jan Addams > D.A.T. Girl
(Designer, Author & Treasure Hunter)
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